Herelove is the Toronto based 'play apparel' brand that is founded entirely in love. Promoting the message "make more love", the brand reminds women to wholeheartedly practice the act of love whether it be for herself, her sisters, her lover, or her craft. Sizing of the clothing is named after and based on the measurements of real women, encouraging a conversation about similarities rather than differences and while most designs are intended for a feminine figure, all lovers are welcome in the Herelove family regardless of their sex, gender identity or sexual orientation. The entire play apparel line is handmade in Toronto by the Herelove creator, Carly, and is available via seasonal pop-up markets and online at Herelove.ca. Make more love.